Dati mercato smartphone

Di seguito postiamo i risultati presi dal sito www.comscore.com, una società statistica che ha analizzato i dati degli utenti dei differenti smartphone:

OEM Market Share

For the three month average period ending in January, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.9 percent of U.S. mobile subscribers, up 0.7 percentage points from the three month period ending in October. LG ranked second with 20.8 percent share, followed by Motorola (16.5 percent), RIM (8.6 percent) and Apple (7.0 percent).

Top Mobile OEMs
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Oct-10 Jan-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 24.2% 24.9% 0.7
LG 21.0% 20.8% -0.2
Motorola 17.7% 16.5% -1.2
RIM 9.3% 8.6% -0.7
Apple 6.4% 7.0% 0.6

Smartphone Platform Market Share

65.8 million people in the U.S. owned smartphones during the three months ending in January 2011, up 8 percent from the preceding three-month period. Google Android captured the #1 ranking among smartphone platforms for the first time in January with 31.2 percent market share. RIM ranked second with 30.4 percent market share, followed by Apple with 24.7 percent. Microsoft (8.0 percent) and Palm (3.2 percent) rounded out the top five.

Top Smartphone Platforms
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Oct-10 Jan-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 23.5% 31.2% 7.7
RIM 35.8% 30.4% -5.4
Apple 24.6% 24.7% 0.1
Microsoft 9.7% 8.0% -1.7
Palm 3.9% 3.2% -0.7

Mobile Content Usage

In January, 68.1 percent of U.S. mobile subscribers used text messaging on their mobile device, while browsers were used by 37.0 percent of subscribers (up 0.8 percentage points). Subscribers who used downloaded applications comprised 35.3 percent of the mobile audience, representing an increase of 1.6 percentage points. Accessing of social networking sites or blogs increased 1.1 percentage points, representing 25.3 percent of mobile subscribers. Playing games represented 23.7 percent of the mobile audience, while listening to music represented 16.5 percent (up 1.1 percentage points).

Mobile Content Usage
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Oct-10 Jan-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 68.1% 68.1% 0.0
Used browser 36.2% 37.0% 0.8
Used downloaded apps 33.7% 35.3% 1.6
Accessed social networking site or blog 24.2% 25.3% 1.1
Played Games 23.7% 23.7% 0.0
Listened to music on mobile phone 15.4% 16.5% 1.1

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